Capitalism was born the day that Rene Descartes said, "I think, therefore I am", identifying his self with his mind and not his body. The mind-body dualism that he inaugurated laid the foundation for the mind as coloniser, and the body as colonised, a template which capitalism has followed ever since. The word "capital" literally means head. The symbolic dress code of modern-day capitalism is the neck-tie, which cuts the head off from the body. It is fitting, because decisions made from "headquarters" often exploit the bodies of workers and labourers. The body is constantly changing. Every day, our hair grows, our nails grow. One day we feel great, but the next day something has happened and we feel crappy. The body is a process, a constantly shifting landscape of sensations and emotions. Capitalism sees everything as things, not as verbs. Think of the ultimate success of capitalism, a successful "brand". This word comes from the ancient practice of burning a logo into the skin of an animal or a slave. A brand says, "This body is mine." Being a mark of permanence, it defies change. To incorporate literally means to give bodily form. It is the process by which modern corporations are formed. They are given personhood, and have all the rights and privileges of personhood. But this form of embodiment is a perversion. As the documentary The Corporation points out, if you were to give the corporation a personality test, most of them would be characterised as psychopathic or schizophrenic.