The term "degrowth" comes from the French "décroissance", which was used as a provocative slogan in the 2000s. It challenges the ideology of perpetual growth which governs economics today. It suggests that we replace it with an ethic of simplicity, of "small is beautiful", and of living within our social and ecological means. One of the more important books in the Degrowth literature is Jason Hickel's [[Reference Notes/Less is More]].